Monday, September 5, 2011

OPI Pink Of Hearts Pink Shatter for Breast Cancer Awareness Month

OPI Pink Shatter: Pink Of Hearts Preview

Release Date: September 2011

OPI Announces New Pink Shatter: Pink of Hearts Nail Lacquer to Support Breast Cancer.

OPI launches the limited edition Pink of Hearts Pink Shatter Nail Lacquer to support Rethink Breast Cancer in its promise to support young people concerned about and affected by breast cancer. The 2011 Pink of Hearts edition will follow in the footsteps of its namesake 2007 - 2010 Nail Lacquers in raising awareness of breast cancer for the fifth year in a row, during the months of September and October/National Breast Cancer Awareness Month. Unlike previous shade incarnations, this year’s Pink of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade.

“We are continuing to support Rethink Breast Cancer in the hopes of increasing breast cancer awareness, while inspiring and empowering women. The organization’s dedication to this cause is unwavering,” remarks Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “OPI is proud to join with Rethink Breast Cancer for the fifth consecutive year to offer Pink Shatter: Pink of Hearts. By launching our first-ever Pink Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”

What do you think of this new polish? It appears to be a pearly, raspberry pink shade from the promo images. I think this pink shade looks really gorgeous and while I am a little tired of seeing shatter, I think pink shatter is really fitting for the breast cancer shade and will provide them with a lot of sales/revenue to help support the cause. Everyone be sure to pick a bottle to help support breast cancer awareness and paint your nails pink for the month of October. 

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XO - Glamatronic

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